Friday, March 19, 2021
The world's saddest job?
Just as a small anecdote, the way I discovered Shop Titans was by an advertising video in another mobile game. And in that video, the game was shown as if streamed by an influencer on Twitch, part of the screen being taken up by the game, and another by video of the influencer commenting what he did in the game, and how great it was. The only thing wrong with that was that the influencer was fake. He was an actor hired to play an influencer.
Now I find the job of influencer to be a pretty sad affair: While there are a few that make good money, the vast majority does not. There is no job safety at all, because the game you are famous for covering might fall out of fashion. And there certainly isn't a health care plan or pension benefits. Influencers in some way are the tip of the gig economy iceberg.
So I couldn't help but think that somebody faking to be an influencer for a tiny mobile game must be the saddest job in the world. I looked it up on YouTube, and there is actually a real influencer on Shop Titans, putting out lots of videos on the game. And the real version has just over 3k subscribers, which certainly doesn't pay for rent.