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Saturday, February 03, 2007
Better late than never
You can now buy the Burning Crusade expansion online, on the World of Warcraft Account Management website. Apparently Blizzard feared that if that had been possible two weeks ago, on release, their servers couldn't have handled the traffic.
Well, I guess as Blizzard had enough boxes on the retail shelves on release day, it doesn't really matter that the digital download option is a bit late. They sold 2.4 million copies of Burning Crusade on the first day, breaking all previous first-day sales records of PC games. They had 4 million copies provided to retailers, quite sufficient in view of the fact that China hasn't received the expansion yet. But Blizzard reached an agreement with the chinese distributor The9, and the Burning Crusade will hit China later this year.
At $40 per box, the Burning Crusade earned Blizzard nearly 100 million dollars on the first day alone, which should more than cover the development cost. I just hope that motivates them to get expansions out faster in the future, it's a license to print money.
- posted by Tobold @ 9:04 AM Permanent Link
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I just hope that motivates them to get expansions out faster in the future, it's a license to print money.
The risk is that they figure out it's a license to print money and start to put a lot less work and ambition in the next packs to release them faster.
I hope they use the money to try harder, instead.
The risk is that they figure out it's a license to print money and start to put a lot less work and ambition in the next packs to release them faster.
I hope they use the money to try harder, instead.
Tobold said:
"At $40 per box, the Burning Crusade earned Blizzard nearly 100 million dollars on the first day alone"
You do understand that it did no such thing, yes? Distributors, retailers, publishers, marketers and more all take their slice. Even a digital distribution would only net them a part of that figure.
"At $40 per box, the Burning Crusade earned Blizzard nearly 100 million dollars on the first day alone"
You do understand that it did no such thing, yes? Distributors, retailers, publishers, marketers and more all take their slice. Even a digital distribution would only net them a part of that figure.
# posted by 
: 5/2/07 17:22
: 5/2/07 17:22
Depends on the purchasing and profit agreements with the individual chains. I know there are companies that purchase wholesale from the distributers and mark up for profit. Without the actual wholesale pricing for each chain that purchased direct from Blizzard/Vivendi, the actual numbers will not be known. Though even if it was at a 10-15% markdown they still made bank and continue to do so. This is all speculation until the real numbers are examined.
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# posted by : 5/2/07 21:31
: 5/2/07 21:31<< Home
