Wednesday, January 23, 2008
WoW hits 10 million on the rebound
Blizzard announced that they now have 10 million players. And they were even willing to give us a bit more detail, stating that of these 10 million 2 million are in Europe, 2.5 million in North America, and 5.5 million in Asia. Please keep in mind that the Asians only pay 6 cent per hour, and that the Chinese distributor The9 grabs a big share of the profits, so Asia isn't as profitable as it might look. In fact, if we assume that each western subscriber is worth $200 per year, for one expansion box and 12 monthly fees, the 4.5 million US/Euro players already bring in $900 million from Blizzards stated earnings of $1.1 billion. Which would lead us to the conclusion that Asia "only" earns Blizzard $200 million. Which is still quite a package.
Blizzard is telling us the US and Euro numbers because they don't look so bad any more as they still did in September. WoW is on a definitive rebound in the western world, as seen on the Warcraftrealms activity chart. December had the highest number of primetime players since March. Apparently many players, like me, got a bit bored of WoW, tried some other games, and then came back because the other games weren't any better.