Hello Kitty: Island Adventures

I thought somebody was sending me a South Park joke. In the Make Love not Warcraft episode Butters states that he does not play World of Warcraft but rather the fictional game Hello Kitty Island Adventure. So when I got a mail today saying "Hello Kitty MMORPG goes beta", of course I think it's fake. But no, the mail is from Sanrio, the official rights holder of the Hello Kitty brand. And they *did* make a game called Hello Kitty Online (sorry, no Island Adventures), which is now going into beta. The usual free-to-play business model of Asian MMORPGs, the usual isometric 2D graphics, and all the pink and pretty colors you could possibly imagine. So if you are like Butters and World of Warcraft is too scary for you, welcome to Hello Kitty Online!