Kudos to NCSoft: The pre-ordering process for Wildstar was one of the smoothest that I have seen for a long time. When you buy the game and already have an account, they helpfully ask if you want to apply the game code to that account, and then lead you through the subscription options. They even accept PayPal for both the purchase and the subscription.

I recommend the standard edition. The deluxe edition appears to have only a few virtual items thrown in, of which probably the hoverboard is the only remotely interesting one. Devs promised more in detail discussion of the deluxe items for next week, if you want to wait. But mostly the deluxe edition appears to be an option to give them more money just out of appreciation.