Unless you live under a rock, the past days your inbox filled with mails from every company you ever were remotely in contact with. This is due to the General Data Protection Regulation (GDPR) of the European Union that comes into force today. It requires companies to inform internet visitors about the data they collect about them, and in some cases ask for consent. However, like every European regulation, it is a very long text, and nobody really understands everything about it. This is why the mails you have been getting are all different: Some tell you that they will never send you mails again unless you click on this button, others just tell you they updated their privacy rules.

I must admit that in most cases I didn't click on that button. As inaction is often easier than action, I assume that this is true for a lot of people. Do you really want to receive more mails from this company or that? When was the last time you were thankful for an unsolicited advertising mail sent to you? I assume tomorrow is going to be a very quiet day in the inboxes of the world.