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Sunday, July 25, 2021
Cross-marketing porn to gamers
I was reading the recent piece on Kotaku about Amouranth (who I didn’t know before). And it struck me that in that very long article, the author never actually came to the point. Ironically, for exactly the same reasons he described for Twitch, Kotaku can’t be too explicit about the situation either. So, as I don’t have any advertisers who could punish me for NSFW content, I can give it to you straight: Some young women are putting just-this-side-of-allowed sexual content on Twitch, in order to cross-market their more explicit content on other sites, usually OnlyFans. So on Twitch, the lady has a stream with her in a bikini in a hot tub, or posing in a tight yoga suit, or licking a microphone. That content is still within the rules of Twitch, and free. If you want more, you need to search the same username on OnlyFans, pay a subscription, and you’ll see the same lady taking the bikini off, posing naked, and licking a dildo or actual erect penis.
Gaming has become mainstream, with people of all genders and ages playing games. But that is on aggregate; different demographics play different games and hang out on different platforms. There aren’t too many grannies at an e-sports event. On Twitch, which used to be all about streams from gamers, much of the viewership is young and male. Even without stereotyping gamers in particular, it doesn’t take a cross-marketing genius to realize that this same audience might be interested in porn. Now porn has a marketing problem: You can only advertise porn on a porn site. You can’t just put an advertisement for pornographic content on a regular social media site, as they would block that NSFW content. But there is nothing in the rules of social media sites that a porn star with clothes on and behaving within the rules of the site can’t put out content. As a result, “Just Chatting” is the most popular category on Twitch; and some of those streams look remarkably like porn cam site streams, just with slightly more clothes. The streamers can’t put up links to pornographic content directly, but they can put a link to their Twitter profile, where you can then find the link to the OnlyFans site. Or the streamer just mentions her OnlyFans site during her stream, and the viewers can just search there for the same username.
Done right, this can be extremely profitable. One can become popular as an “influencer” on Twitch or YouTube if attractive. So the streamer ends up with two income streams, one from advertising and tips on Twitch or YouTube, and another from selling more explicit content on OnlyFans. Obviously some male and/or less attractive gamers who are trying to make a living on Twitch are upset about this, as these cross-marketing streams end up being direct competition for viewers and tips. But for Twitch, “Just Chatting” is far too popular and bringing in too much money for them to shut it down and limit their content to just gaming. It gives a whole new meaning to the term hardcore gamer.
Note that similar cross-marketing exists elsewhere on Twitch, trying to lure gamers onto casino gambling sites. Personally, I would consider that more dangerous than porn; but then, I am not American. :)
- posted by Tobold @ 8:58 AM Permanent Link
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I first came across her when I discovered asmr dedicated videos and streams a couple years ago. Her content was a little on the sexier side but she also did other things like pokemon drawings-she's quite a good artist.
I didn't stick with her channel for more than a few months but she's still a followed channel and I would check in from time to time. It seems like last fall she discovered that she could increase her viewer numbers by 10 to 20 times by pushing the boundaries of twitch's terms of service and starting up the onlyfans site. So, I will say that she didn't come to twitch specifically to market her onlyfans, she's been on twitch for years. There are also many non sexual streamers that have patreon sites who use them as another way to receive support where Amazon doesn't take a huge cut.
I didn't stick with her channel for more than a few months but she's still a followed channel and I would check in from time to time. It seems like last fall she discovered that she could increase her viewer numbers by 10 to 20 times by pushing the boundaries of twitch's terms of service and starting up the onlyfans site. So, I will say that she didn't come to twitch specifically to market her onlyfans, she's been on twitch for years. There are also many non sexual streamers that have patreon sites who use them as another way to receive support where Amazon doesn't take a huge cut.
These ladies were also using Twitch functions to send emails out to their subs directly promoting and linking their Only Fans. Twitch changed their rules to ban this but I bet they got plenty of new OF subs from that.
It's funny because Twitch staff are in this self made predicament where they had to crack down a bit on streamers like Amouranth due to advertiser pressure but they also refuse to call content like hers sexual in nature because of some adherence to a "woke" agenda apparently.
Amouranth can't run ads on Twitch and has to stick to certain categories but Twitch won't say her content is sexual. It's quite funny.
It's funny because Twitch staff are in this self made predicament where they had to crack down a bit on streamers like Amouranth due to advertiser pressure but they also refuse to call content like hers sexual in nature because of some adherence to a "woke" agenda apparently.
Amouranth can't run ads on Twitch and has to stick to certain categories but Twitch won't say her content is sexual. It's quite funny.
Why working in a restaurant as a waitress for 8 hours/day when you can sit in your room, lick a microphone and make thousands of dollars for free?
When you're unable to make money in other ways (or maybe you're just lazy) you sell yourself for sex. It's that simple. And yet there are people who desperately try to give it a "positive" or "logical" explanation.
This is basic business logic: people want a product (sex) and you sell it for money. If you want a moderate income you just lick a microphone. If you want to be rich you post "exclusive" content on OnlyFans or any other preferred platform. I'd call it "digital prostitution", just like Patreon, GoFundMe or KickStarter are "digital begging" platforms.
When you're unable to make money in other ways (or maybe you're just lazy) you sell yourself for sex. It's that simple. And yet there are people who desperately try to give it a "positive" or "logical" explanation.
This is basic business logic: people want a product (sex) and you sell it for money. If you want a moderate income you just lick a microphone. If you want to be rich you post "exclusive" content on OnlyFans or any other preferred platform. I'd call it "digital prostitution", just like Patreon, GoFundMe or KickStarter are "digital begging" platforms.
While I would call it “digital sex work”, and reserve the term “prostitution” for physical contact sex work, I do agree with the sentiment.
On the other hand I would agree with Joe that it doesn’t necessarily need to be preplanned like that. I can see how an attractive girl with an idea to stream gaming content on Twitch might get comments from the typical gamer male to take her shirt off. And although they are called “influencers”, I noticed a strong tendency for these streamers to *be* influenced, by whatever they think will increase their audience/income. Humanity being what it is, it is easy to see how that can end up with the shirt actually coming off, in exchange for money.
On the other hand I would agree with Joe that it doesn’t necessarily need to be preplanned like that. I can see how an attractive girl with an idea to stream gaming content on Twitch might get comments from the typical gamer male to take her shirt off. And although they are called “influencers”, I noticed a strong tendency for these streamers to *be* influenced, by whatever they think will increase their audience/income. Humanity being what it is, it is easy to see how that can end up with the shirt actually coming off, in exchange for money.
> I can see how an attractive girl with an idea to
> stream gaming content on Twitch might get comments
> from the typical gamer male to take her shirt off.
I can see it too, but this logic applies to any working field. Women have always been sexualized and this behaviour doesn't help fixing the problem. A Twitch girl who accepts to take her shirt off instead of exposing the problem will be part of the problem herself. OnlyFans exists because there are too many women who want to make easy money without moving from their bedroom.
Contrry to any other working field, where "having sex" could make the difference between working or being fired, online platforms don't force you into this behaviour. If you willingly accept to show your boobs/booty then you're doing it for the money and you know that. It's not a matter of feeding your starving kids or helping your old parent. It's the fastest way to make easy money, nothing else. It doesn't require any skill and most importantly.... Any woman can do it. There are specific channels for specific interests: short women, obese women, ect. You will always find someone ready to pay you for their fetish.
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> stream gaming content on Twitch might get comments
> from the typical gamer male to take her shirt off.
I can see it too, but this logic applies to any working field. Women have always been sexualized and this behaviour doesn't help fixing the problem. A Twitch girl who accepts to take her shirt off instead of exposing the problem will be part of the problem herself. OnlyFans exists because there are too many women who want to make easy money without moving from their bedroom.
Contrry to any other working field, where "having sex" could make the difference between working or being fired, online platforms don't force you into this behaviour. If you willingly accept to show your boobs/booty then you're doing it for the money and you know that. It's not a matter of feeding your starving kids or helping your old parent. It's the fastest way to make easy money, nothing else. It doesn't require any skill and most importantly.... Any woman can do it. There are specific channels for specific interests: short women, obese women, ect. You will always find someone ready to pay you for their fetish.
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