Tobold's Blog
Sunday, May 10, 2026
 
Harnessing the power of parasocial interactions for virtual worlds

You might be excused for thinking that OnlyFans is a porn site. But in reality, creators on OnlyFans make about three quarters of their income not from porn, but from chat. Lonely people, mostly men, pay a lot of money to have a parasocial chat interaction with the OnlyFans content creator. And that in spite of the fact that it is well-known that this chat isn't necessarily actually with the content creator herself; especially for the more successful content creators the chat volume is far beyond what a single person could handle in a day. So the chat gets outsourced, often to countries like the Philippines. And increasingly the "person" the client is chatting with isn't even a person anymore, but an AI chat bot. That doesn't seem to be bothering many people, and in fact there are an increasing number of other web services which explicitly offer AI girlfriends / boyfriends to chat with, with or without sexual content.

Large language model AI is pretty bad at getting facts straight. But its weaknesses in matters of truth are strengths when the task is a friendly chat: AI models tend to be extremely sycophantic, doing their very best to say exactly what the person using the service wants to hear. That can be bad when the person using the chat service is pondering something harmful, and the AI encourages that person. But outside those edge cases, many people think highly of their AI "friends", because those are so supportive, unselfish, and unlikely to contradict you.

The origin story of this blog is as a MMORPG blog. After many years of covering MMORPGs, I stopped playing those. While some were quite good if you just considered them as games, the overall feeling was that MMORPGs never lived up to their promise as virtual worlds. NPCs in MMORPGs were static and boring. Other players were either actively harming you if they could, were more interested in their own goals than interacting with you, or were simply offline. I certainly had some great moments of interaction with other players, and even great roleplaying moments. But mostly I had the choice of either fighting other players in PvP, which I hate, or playing a PvE game in which the interaction with other players was just a minor part. The most common positive interaction with other players was trying to beat group content together with other players, but that was not always a nice experience, and rife with stuff like guild drama or group members shouting at each other. The most famous player interaction in the universe of MMORPGs is Leeroy Jenkins, and that is telling you something.

It isn't just MMORPGs. Other attempts of creating virtual worlds, from Second Life to the Metaverse, not only failed because of technical problems and design flaws. The fundamental problems, that other players were online only some part of the day, might be gone next month due to having lost interest, and rarely had a positive social interaction with you are their primary goal, made the whole idea of virtual worlds that feel lived in impossible. People ended up playing The Sims instead, because the interactions with the NPCs in that game were still better than the social interactions with real people in virtual worlds.

So I had a vision of a future in which somebody would create a virtual world which was predominantly or even exclusively populated by AI chat bots. Where you could live in a virtual village, and have virtual friends and neighbors that are all powered by AI. They'd be there 24/7, they'd always be interested in chatting with you, and they'd always be nice. They would have memory of previous interactions with you, and a consistent personality. The virtual world could optionally have game mechanics, like Stardew Valley or The Sims, but in a way that wouldn't punish you if you spent most of your time just having parasocial interactions with AI chat bots. I do think that such a virtual world would be highly attractive to a large number of people. Maybe humans just aren't good enough to populate a virtual world and make it feel alive.

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