Monday, June 01, 2009
Another MMO survey
Who would have thought that Newcastle of all places is a hotbed of MMO research? David Grundy of the Newcastle Business School assures me that this is a different institution than the Newcastle University Business School, from which I linked a survey 6 weeks ago. That survey wasn't very well received, because people felt the questions were leading them to a foregone conclusion on MMO addiction.
David Grundy's survey is about a different subject, MMO customer retention and loyalty. And as far as I can tell, the questions are posed in a rather neutral way, and not trying to lead the participants anywhere. The subject is less sensationalist anyway.
So if you are willing to help David get his Ph.D., and have 15 minutes to spare, you could fill out his survey and do your bit for scientific MMO research.